Director: JSF Collective
Client: adidas
Project: Take The Stage

adidas wanted to engage and empower young people in Britain. We worked with the brand to develop a phased film campaign in the run up to the London 2012 Olympics that supported their sponsorship and activity around the Olympics.

In the first phase we created a series of films profiling 32 outstanding individuals, 1 from each London borough. In the second phase we documented a series of inspiring experiences with individuals, where adidas were enabled unique and enriching experiences.

The campaign achieved over 10,000 UGC entries and 250,000 click through site visits in the run up to the Olympics, with the brand successfully reaching and enabling young people to 'take the stage' around London 2012.