Itdrewitself are a directing duo with a great blend of emotional, honest storytelling and a strong visual style that makes the subject matter feel essential. Their ability to get under the skin with artists, grassroots movements and subcultures is evident in all their work and they have a knack for crafting visually rich tableaux with real, human stories at their core.

With Jake’s instinct for story and ability to bring out natural, heart warming performances and Pro’s obsessive attention to detail and ability craft a scene on camera their collaborative methods result in films and content series that always have an itdrewitself visual fingerprint and a strong sense of story and purpose.

Their body of work spans TV, commercial films and branded content for clients such as All4, Greenpeace, Nike, Harley Davidson, Honda, Ogilvy, Google and RightMove.